Curated baby fashion from the world’s most stylish cities.
Discover timeless, playful babywear handpicked from beloved brands in Korea, Japan, and Europe – now available in the U.S.
Join the WaitlistWhy We Started
As a new parent, I found myself endlessly searching for the kind of baby clothes I loved – soft, simple, well-made pieces with personality. The kind I saw in boutiques in Seoul and Tokyo, but couldn’t find here in the U.S.
So I decided to bring them here.
We're building a curated shop that brings together the most charming babywear brands from Korea, Japan, and Europe – all in one beautiful, easy-to-shop destination.
- ✔ Thoughtfully chosen, high-quality babywear
- ✔ Minimalist yet playful styles
- ✔ Trusted brands rarely available in the U.S.